With Google’s recent announcement of taking “another step to reward high quality sites”, it appears they’ve done…a bit more than that. As most of my friends and colleagues come from the darker side of the hat rack, the last two days have been filled with horror stories about how sites ranging from terrible little made for adsense sites up to “I promise it’s true” pure white hat sites are either bouncing around or just plain gone out of the SERPs.
Interestingly, there have been some notable appearances in the SERPs that have left us all scratching our heads wondering what Google meant exactly by rewarding “high quality sites”, but it appears Google is tweaking and fixing these heinous mistakes as I type this. A relatively humorous example (which is now gone luckily) is below:
But this leads me to my biggest point here: Google is constantly tweaking the SERPs. Yes, sometimes (like yesterday) a tweak has a much larger impact than others, but ultimately, they are, and will always be, a moving target. But that doesn’t by any means mean SEO is dead or any other extreme exclamation. As long as there are search engines, there will be SEO. Some things might work better than others in days passed (keyword stuffing used to work great but has ultimately died off…strangely Google highlighted this in their post, but we’ll get to that in a second), but ultimately, you can adapt and conquer even the most major changes the big guys make. Read more…
.
