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Google's Disavow Tool

Any time Google makes an announcement that directly references SEO, the internet marketing world rightly gets into a bit of a frenzy. Yesterday, Google announced a new tool, the Link Disavow tool, the use of which they explain the point of here:

“If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue…We send you this message when we see evidence of paid links, link exchanges, or other link schemes that violate our quality guidelines. If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible.”

Obviously, this is a big development for any SEO who has had sites negatively impacted by bad links pointing at it, whether from their own doing or from sites out of their control. So it’s safe to assume that quite a few SEOs are going to be running to use this tool as quickly as possible to try and recover their rankings by disavowing all of their bad links. Read more…

Keep Calm and Carry On

With Google’s recent announcement of taking “another step to reward high quality sites”, it appears they’ve done…a bit more than that. As most of my friends and colleagues come from the darker side of the hat rack, the last two days have been filled with horror stories about how sites ranging from terrible little made for adsense sites up to “I promise it’s true” pure white hat sites are either bouncing around or just plain gone out of the SERPs.

Interestingly, there have been some notable appearances in the SERPs that have left us all scratching our heads wondering what Google meant exactly by rewarding “high quality sites”, but it appears Google is tweaking and fixing these heinous mistakes as I type this. A relatively humorous example (which is now gone luckily) is below:

More like "make funny online" amirite?

But this leads me to my biggest point here: Google is constantly tweaking the SERPs. Yes, sometimes (like yesterday) a tweak has a much larger impact than others, but ultimately, they are, and will always be, a moving target. But that doesn’t by any means mean SEO is dead or any other extreme exclamation. As long as there are search engines, there will be SEO. Some things might work better than others in days passed (keyword stuffing used to work great but has ultimately died off…strangely Google highlighted this in their post, but we’ll get to that in a second), but ultimately, you can adapt and conquer even the most major changes the big guys make. Read more…