Spend Your Time On Keyword Research...Not Collecting Data

All posts in SEO Strategy

Fire Up The SEO Referral Engine

Learn How to Get SEO referrals

As SEOs and inbound marketers, we know the massive value of constant traffic flowing into our client’s websites.  Once you set up the system, the visitors just keep coming and they turn into leads, qualified leads, and eventually customers.

A funny thing happens when we turn the lens on our own business and take a deep look.  Are we setting up these systems for ourselves?  Have we put the processes in place to generate consistent leads for our own business via referrals or some other method?

The answer is likely no, unless you’re a well-established agency and have already gone through these growing pains.

Read more…

Show Clients the Door

Shifting Your Mindset About Pitching Clients

If you haven’t read the first article in this series, Are you making clients FLEE when you pitch them SEO? please do so before you read on!

It’s no secret that those of us in the tech services industries – think web design, development, and marketing - aren’t the best at pitching our services and results to potential clients.  There are a lot of reasons for this, but one of the main ones is that many people feel like selling just “isn’t their thing” or that they “don’t want to seem too commercial.”

These are some pretty deep-seated beliefs, but with a little bit of tweaking and a mindset shift, you can begin to view the services you offer as truly valuable and feel 100% confident pitching them to clients.

Read more…

SEO Clients Fleeing

As SEO consultants or agencies, we are always on the hunt for new clients.  This side of the business typically gets less focus than the technical skillset of SEO and inbound marketing, mostly because a lot of us are not comfortable with our selling skills.

If you:

  • Usually build out your own websites but want to get into SEO for clients
  • Are just starting out in SEO
  • Are an experienced consultant or agency, but feel that something is missing from your pitching process

Then we hope this series of posts will be helpful in learning some effective mindset shifts and tactics.  Through working with clients ourselves and reading heavily in the fields of sales and psychology, we have accumulated a good working knowledge on how to effectively pitch and close clients in a way that leaves both you and your client feeling amazing. This will be the first post in a three part series and will focus on the anatomy of a pitch – but before we get into that, here’s a quick background on our experiences with client work. Read more…

Hopefully no clients like this!

An Actionable Guide To Landing More SEO Clients

Whether you’re a new or experienced SEO, there’s an entire side of the business that doesn’t get talked about much.  The business end of being a successful freelance SEO consultant or agency is an entirely different set of skills that many of us in the industry could stand to improve on.  I’m talking about:

  • Landing new clients
  • Keeping existing clients,
  • Building credibility and presence in the SEO industry for your location

The following is a detailed list of different strategies you can use to land more clients and start to build a reputation in your area for being “That SEO guy that gets my website ranking and making money!” Read more…

Post-Penguin Branding Techniques

Google Penguin Branding Techniques

Mitchell credits his beanie for around 50% of the success he’s had in the SEO industry ;).

The beautiful thing about SEO is that it can span a vast array of professions and business models, so we have a very diverse customer base here at serpIQ. What we’re hoping to do in this kickoff interview series is shine some light on the different ways professionals approach SEO. Today we’re kicking it off with Mitchell Wright, a serpIQ customer and professional SEO at an e-commerce company.

He’s had a lot of experience dealing directly with post-Penguin penalties and climbing out of them in a safe and ethical way. Mitch has used branding techniques to keep traffic and sales up despite a loss of first page positions for a lot of non-branded keywords. Read more…

At serpIQ, we’ve analyzed over 160,000 SERPs, 1.6 million URLs, and collected tens of millions of data points over the past year. We believe that objective, aggregated data is more important than the opinion of popular SEOs in the community, or your friend’s latest niche website success. We’ve taken our data and selected five factors that Google has confirmed to be important for ranking websites:

  • Domain Age
  • Content Length
  • Exact Match Domains
  • Indexed Content
  • Root Domain vs. Subpage Rankings

We’ll be releasing our data in a five part series. In today’s post, we’ll take a look at the importance of domain age. “Everyone knows” that the older your domain, the more Google trusts your website, right? Let’s see if the data backs up this opinion. Read more…

serpIQ is back with more data that we’re excited to share with the SEO community. If you haven’t read our first post on domain age and rankings, make sure you check that out. We got some great feedback on that post and we’ve taken that into consideration for this post, which is number 2 of 5 in our “Why Data Driven SEO Trumps Guru Opinions” series.

As we’re sure you know, SEO is an extremely fast-paced industry. Just this year Google rolled out more Panda updates and the recent Penguin update as well. Both have shifted SEO strategies considerably. It’s very tough for us to figure out exactly what works and what doesn’t due to the veiled nature of the search engines, so relying on your own testing and experiences is going to be one of the best methods for becoming an expert SEO. At serpIQ, we’re big believers in trusting yourself and your own testing as opposed to listening to the opinion of a famous SEO. That’s not to say that what they say isn’t valid – it just isn’t experienced by you in your own unique situation.

We’re here to provide some hard data as a starting point for you. We will be giving you our conclusions, but want to stress that you can and should critically examine this post and draw your own conclusions as well. Let’s get started. Read more…

Here at serpIQ.com, we’ve grown rather tired of the endless repetition of conjecture and disinformation that’s spouted by “marketers” with an agenda. Need facts to support your new special offer or info product? Why not make them up? Just spin the facts a little to support your position. It’s OK, most of the newbie marketers you’re selling to will never see it coming.

We’re going to do it a little differently though. Here at serpIQ, we strongly believe in aggregated data analysis instead of anecdotal examples. Let’s be honest, you can “prove” that any SEO technique works simply because of the size of the SEO community and the anomalies that exist in ranking algorithms.

However, these one-off examples aren’t helpful and they aren’t definitive by any means. What is helpful is a set of best practices, derived from aggregate data, which you can add to your current SEO strategies in order to increase your chances of ranking higher.

We’ve decided to share data that few people in the world even have access to. We use these trends and insights to dictate our own SEO best practices on our sites as well as when we consult with private clients. Read more…