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Site Structure and Split Testing Webinar

In this webinar, we partnered up with Convert.com, a website that helps you run smarter A/B tests.  We’ll be talking about structuring your website properly, and the Convert team will be talking about how to approach A/B testing for maximum results.  

Site Structure and A/B Testing: Introducing Dennis and Convert.com
Dennis van der Heijden has been involved in the A/B testing and conversion rate optimization space for over 10 years and brings a wealth of experience to the table as both CEO of Convert.com, as well as Reedge, another testing platform.  He’s an expert in both A/B and multivariate testing and understands how to structure tests for the highest impact and most actionable results.

We’ll talk about different approaches to structuring your site for both SEO and testing, so you can take advantage of both of these disciplines to increase traffic, drive more leads, or make more sales.

Here’s What You’ll Learn in the Webinar:
  1. Our philosophy behind site architecture
  2. Internal linking and on-page considerations
  3. Determining the goals of your pages
  4. Starting to A/B test your website
  5. Important considerations when A/B testing various parts of your site

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Spend Your Time On Keyword Research...Not Collecting Data