Spend Your Time On Keyword Research...Not Collecting Data

Why Data Driven SEO Trumps Guru Opinions

Here at serpIQ.com, we’ve grown rather tired of the endless repetition of conjecture and disinformation that’s spouted by “marketers” with an agenda. Need facts to support your new special offer or info product? Why not make them up? Just spin the facts a little to support your position. It’s OK, most of the newbie marketers you’re selling to will never see it coming.

We’re going to do it a little differently though. Here at serpIQ, we strongly believe in aggregated data analysis instead of anecdotal examples. Let’s be honest, you can “prove” that any SEO technique works simply because of the size of the SEO community and the anomalies that exist in ranking algorithms.

However, these one-off examples aren’t helpful and they aren’t definitive by any means. What is helpful is a set of best practices, derived from aggregate data, which you can add to your current SEO strategies in order to increase your chances of ranking higher.

We’ve decided to share data that few people in the world even have access to. We use these trends and insights to dictate our own SEO best practices on our sites as well as when we consult with private clients.

We want to give back to the SEO community. We’re not trying to sell you any fly-by-night software or over-hyped info products – instead, our focus is on providing the best SEO competition analysis and keyword research tool on the market so you can be a successful SEO.

It all really boils down to this: SEO is algorithmic, and the algorithms are based on data.

Not conjecture.

Not opinions.

Not lies and half truths.

SEO is all about data and trends.

We’ll be pulling data from over 160,000 front page SERPs (yes, that’s 1.6 Million front page sites) that serpIQ has been used to analyze. Sure, anyone can rank for “aunt martha’s cat blog pictures” but where’s the reward? You’re reading this post because you’re an internet marketer and because you want to make money. And in today’s SEO landscape, making money means ranking sites for competitive terms and staying (at least) one step ahead of your competition. You don’t need shiny sales pages pitching you the next big thing, you need hardcore, actionable data so you can develop a plan and put it into play.

Current Posts In The Series

1) How Important Is Domain Age?

We hope this series of posts will help you to do just this. We welcome your feedback in the comments section, and encourage you to share these posts with your SEO circles if you feel they are useful.

The serpIQ Team


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I'm the marketing and operations guy at serpIQ. When I'm not working with serpIQ, I run my own inbound marketing consulting business and I'm also involved in the sustainable food, hydroponic, and restaurant businesses.

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